Michigan’s online gambling industry is on the rise, with July’s iGaming and digital sports betting revenues increasing by 3.2% compared to June.
In July 2023, Michigan’s online gambling revenue saw a 24.7% increase compared to the previous year, while sports betting revenue was up 5.2%, according to the Michigan Gaming Control Board (MGCB), which released the results on August 20.
The notable highlight was the wagering hold. Digital sports betting operators recorded an 11.3% win rate in July, marking the fourth consecutive month with double-digit holds. This is the second-highest hold since digital betting began in January 2021. The highest hold was 13.15% in September 2022, during the second football season of digital betting.
Overall, Michigan’s online gambling operators, both commercial and tribal, reported combined gross receipts of $220.9 million (£169.4 million/€198.4 million). The state has three land-based casinos in Detroit, nine tribal casinos, and 12 mobile sportsbooks.
Online casino results
In July, Michigan online gambling operators reported $191.4 million in gross receipts, up from $183.2 million in June. July’s AGR was $172.3 million, marking a 24.7% increase compared to July 2023.
The state’s 15 iGaming operators paid $36 million in taxes.
BetMGM (MGM Grand) and FanDuel (MotorCity Casino) led the field, with BetMGM generating $50.7 million in gross receipts and FanDuel bringing in $46.7 million. DraftKings (Bay Mills Indian Community) secured third place with $37.1 million in gross receipts.
Sports betting
Michigan’s gross sports betting receipts were $29.4 million, down from $30.9 million in June. The wagering hold in June was 11.2%. Online sports betting AGR for July was $17.2 million, a 5.2% increase from July 2023. Digital handle in July 2024 totaled $250.2 million, down from $276.8 million in June but up from $200.8 million in July 2023.
Digital sports betting operators paid $1.1 million in taxes.
FanDuel, in partnership with MotorCity Casino, remained the market leader with $93.4 million in bets and an AGR of $8.3 million. DraftKings, partnered with the Bay Mills Indian Community, ranked second with $69.7 million in handle and $5.9 million in AGR. BetMGM was third with $33.6 million in handle, but after $4 million in promotional spending, it reported an AGR of $188,016, significantly lower than its competitors.
Fanatics, with a $13.6 million handle, was fourth in both revenue and handle, just ahead of ESPN Bet, which had a $13.2 million handle.
Detroit casinos
Detroit’s three commercial casinos reported a combined AGR of $106.3 million, with MGM Grand leading at $51.3 million. MGM Grand, Greektown Casino, and MotorCity Casino together paid $8.6 million in state taxes and $12.6 million to the city.
For July, the retail casinos reported a negative $399,229 in sports betting revenue, according to the Michigan Gaming Control Board. However, they had positive overall revenue of $105.9 million, including $106.3 million from table games and slot machines.
MGM Grand captured 48% of the market share, followed by MotorCity Casino with 29% and Hollywood Casino at Greektown with 23%.
